The current global events, the pandemic, and the Russian-Ukraine war have presented enormous challenges in the global supply chain. This has prompted the diversification of businesses in Europe and the Middle East. Pamojan, a cross-border marketplace with its base in the Middle East and North Africa (MENA) region, is helping unlock the potential of the 40 billion dollars industry by connecting local suppliers to international buyers by providing transparency in the market. Mr. Mina Basta, the founder and CEO of, projects that by 2025, 80% of all B2B sales interactions between suppliers and buyers will take place online. Basta also observes that the global B2B ecommerce market size will grow by 70% to reach $20.9 trillion by 2027, up from $12.2 trillion in 2019. “The Middle East and North Africa B2B sales are worth 40 billion dollars/year. With 300% growth in the MENA region, B2B eCommerce as a result of the pandemic presents a huge market,” said Basta while observing that the B2B world is being rocked by the sheer volume of millennials entering the industry.

While appreciating that the trend is also being influenced by demographic, the CEO of Pamojan observes that B2B buyers are now more than ever getting younger. “Three-quarters of millennials are involved in or even running the decision-making process for B2B purchases for their organizations. This translates to a much larger percentage of online purchases, and to buyers who expect these transactions to be as convenient and reliable as the rest of their digitally enhanced lives,” says the founder adding that businesses need to align themselves with these changes if they are to increase their B2B sales and survive in the B2B marketplace.

As a global marketplace, Pamojan is offering suppliers the necessary tools to reach their targeted market and assisting the buyers to find suppliers and products quickly and efficiently.

They are using the knowledge base of their international business partners, who have built an unrivaled platform that helps manufacturers reach their targeted market directly. With its digital capabilities, Pamojan is bringing together manufacturers and buyers and helping them grow business on a global scale.

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About Pamojan

Pamojan is a cross-border B2B marketplace operating in the MENA region. The online platform connects verified local suppliers to international wholesale buyers searching for their products. Its goal is to provide a fair-trade relationship between producers and consumers while maintaining a high level of transparency on both sides. It seeks to constantly evolve its technology, logistics, and infrastructure to ensure the safety and the seamlessness of the operations in the vast and diverse regions while offering an enjoyable experience.

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Mr. Mina Basta

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