The world has changed beyond recognition over the years. You do not have to travel for miles anymore
ether. In fact, the working arena has shrunk considerably to become confined to your home or a single
room. Working from home is the new normal now prompting a demand for beautiful web design Macon
that can make a huge difference vis-à-vis online customers.

However, the cosmetic changes can increase the aesthetic appeal of your resource no doubt but you
have to ensure its usability too. Checking the latest trends that can help you to remain profitable despite
the hard times will enable you to remain ahead of your competitors as well. The need of the hour is to
design clear cut and navigable websites that grab instant attention. Some of the elements that you need
to insist upon while contacting a professional agency dedicated to digital marketing Macon include:-

Large & Prominent Elements – Big is always better especially when you want capture
immediate attention. Well, this aspect works admirably when you include bold and bigger fonts,
images taking up the entire screen along with videos. You may find over sized icons to be helpful
too. This will help your visitors not only to take notice but the most important information that
you have been hoping to convey goes right across and is retained in memory. This can go a long
way in ensuring repeat visitors who are willing to be converted into loyal customers before long.

Split Screen – Your Company may have multiple products and/or services to promote. It would
certainly not do to emphasize on only one though. The ideal way to achieve the objective would
be to split the screen so that the website remains uncluttered while providing maximum
information simultaneously. You may design both parts of the split screen differently to enhance
visual appeal. Bridging the gap by placing a large CTA in the middle can help to balance the
effect and pique the interest of the website visitors.

White Space – the importance of using plenty of white space has transcended that barrier to
gain prominence in designing of websites today. Termed as negative space earlier, including
white space in between different elements within a web page can help the viewers relax. The
effect is harmonious as well with the text, images and videos along with other elements
appearing to be floating around. It is no wastage of space though. On the contrary, it has a
relaxing effect on the mind and allows the viewer to concentrate on things that excite him / her
the most.

Motion / Interactive Elements – A still and motionless image against a background reminds one
of billboard advertising Macon instead of a website though. It is important to distinguish
between two different forms of promotional platforms by making use of interactivity. Today’s
viewers are akin to small children with the attention span diminishing rapidly. You have to give
them something that will hold their interest for a long time. Moving images can do it perfectly.
So, go ahead and place animations, videos, and running texts that provide instant feedback.