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In the digital world, it is the fancy of every second business to appear on top of searches for their targeted keywords.


However, with thousands of businesses competing for the same set of keywords and ever changing Google search algorithms makes it very difficult to achieve this feat. 


Apart from being persistent in your SEO approach, you also need to implement the right set of strategies to out run your competition.


Here are 7 essential things to keep in mind while trying to keep in your SEO efforts:


  1. SEO is ever changing- 


Every now and then there are new updates from search engines related to organic search results, change in algorithm etc. You need to be abreast with such updates to ensure your SEO strategy is aligned with the most recent happening in the digital space. Also, if you are aware of the new updates, you can easily tweak your SEO efforts to maximise your efforts.


  1. Do not take shortcuts-


In SEO, there are no shortcuts. You might often have come across digital marketing companies claiming they can rank your business on top in a span of a couple of days or weeks. This is all a farce. You might be able to achieve top rankings but these are sustainable and as soon as Google discovers that you deployed unethical practices, your website rankings will tank and possibly your website might get penalised as well. This is again a very difficult situation for any business and the recovery is very slow or simply never happens.


  1. SEO Marketing should be a mix of all-


Most of the marketers agree to this fact that SEO gives the best results when it is propelled by other marketing techniques. When SEO is combined with social media, email marketing, reputation management etc it has a more far reaching impact. The reason is simple, all these activities help in better branding and push your business directly to the target customers.


  1. Content is the King


Content is always the fuel that keeps your SEO efforts running smoothly. Without good content, your SEO marketing won’t be able to achieve much. Every SEO activity is directly linked to your content. Whether it’s blog posting, article submission, PR or third party blog, content is the focal point of everything. Therefore it is essential to focus highly on quality content creation all the time.


  1. Content Dissemination is the Queen

    We often talk about the importance of content in SEO and its role in SEO but we underestimate the importance of content dissemination. If you are not disseminating your content properly on the web, it's almost as good as nothing. Ensuring that your content is widely populated on the right channels across the web is very important.

  2. Social Media and SEO go hand in hand

    We mentioned above that SEO marketing should be a mix of your other marketing efforts as well. But social media augments SEO quite seamlessly and has a far reaching impact. Anything you promote via social media channels like Facebook, Twitter, Instagram or LinkedIn reaches your audience or target customers in seconds. It not only gives your brand the desired traction but also helps in boosting referral traffic to your website.


  3. Set Targets and Review Them Frequently


This is a common problem with most of the business- spending unending efforts in achieving without quantifying the results. You should make it a habit to review your SEO performance once every 15 days to take stock of things. When there is a constant check on the things, you discover what is working for you and what is not. You can also converge your SEO efforts accordingly.

These are some useful and easy to implement strategies that can help you achieve more out of your SEO campaign and achieve top organic rankings.


If you are looking to hire a reliable SEO company, 1Solutions is your one stop choice. We offer a complete bouquet of digital marketing services including SEO, link building, email marketing, reputation management and more. 


Connect with our team for an expert 1-1 consultation. 

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WordPress is a popular and user-friendly platform that powers over 40% of websites on the internet. However, not everyone is tech-savvy enough to design and manage their own WordPress website. That’s where WordPress development companies come in.


WordPress companies are businesses that specialize in designing, building, and managing WordPress websites. They can help you create a professional-looking website, improve your online presence, and increase your website’s functionality.


But with so many WordPress companies out there, it can be overwhelming to choose the right one for your needs. In this article, we’ll discuss how to choose the right WordPress company for your website.


  1. Define your website needs

Before you start looking for a WordPress company, it’s important to define your website needs. What do you want your website to do? What features and functionalities do you need? Do you need a simple blog or a complex e-commerce website?


Once you have a clear idea of your website needs, you can start looking for WordPress companies that specialize in those areas. This will help you narrow down your search and find a company that can meet your specific requirements.


  1. Research different WordPress companies

Once you have defined your website needs, it’s time to start researching different WordPress companies. You can start by searching online for WordPress companies in your area or in your niche. Look for companies that have experience in building websites similar to yours and have positive reviews from their clients.


Another good way to research WordPress companies is to ask for recommendations from your friends, family, or colleagues who have worked with WordPress companies before. They can give you honest feedback about their experiences and recommend companies that they trust.


  1. Check their portfolio

A good WordPress company should have a portfolio of their previous work on their website. This will give you an idea of the quality of their work and the types of websites they have built in the past. Look for companies that have experience building websites similar to yours and that have a portfolio of professional-looking websites.


If a company doesn’t have a portfolio on their website, ask them to provide you with some examples of their previous work. This will help you get a better idea of the type of work they do and whether they are a good fit for your needs.


  1. Check their experience and expertise

When choosing a WordPress company, it’s important to look for a company that has experience and expertise in building WordPress websites. Look for companies that have been in business for a while and have a team of experienced developers and designers.


It’s also important to look for companies that specialize in the areas you need help with. For example, if you need help with e-commerce functionality, look for a company that specializes in building e-commerce websites. This will ensure that you get the best possible results for your website.


  1. Check their pricing and packages

When choosing a WordPress maintenance company, it’s important to consider their pricing and packages. Look for companies that offer transparent pricing and that have packages that are tailored to your specific needs. Avoid companies that have hidden fees or that charge exorbitant prices for their services.


It’s also important to consider the level of support you will receive from the company. Look for companies that offer ongoing support and maintenance for your website, as this will ensure that your website stays up-to-date and secure.


  1. Check their customer service

When choosing a WordPress company, it’s important to consider their customer service. Look for companies that have a good reputation for customer service and that are responsive to your needs. Avoid companies that are difficult to reach or that take a long time to respond to your inquiries.


A good WordPress company should be willing to answer your questions and provide you with guidance throughout the website building process. They should also be willing to provide ongoing support and maintenance for your website after it is launched.


  1. Check their technical expertise

In addition to their experience and expertise, it’s important to consider a WordPress company’s technical expertise. Look for companies that have a good understanding of WordPress coding and development, as well as experience with website hosting and server management.


It’s also important to consider a company’s ability to handle website security and backups. Ask about their security measures, such as regular updates and malware scans, and their backup policies in case of data loss or website crashes.


  1. Consider their communication style

When working with a WordPress company, it’s important to choose a company that has a communication style that suits your needs. Look for a company that is willing to communicate with you in the way that works best for you, whether that’s through email, phone calls, or in-person meetings.


It’s also important to consider how frequently you will receive updates on the progress of your website. Look for a company that will provide regular updates and is willing to keep you informed throughout the website building process.


  1. Look for a company that offers additional services

While building a website is the primary focus of a WordPress company, it’s also important to consider a company’s ability to offer additional services. Look for a company that offers services such as search engine optimization (SEO), social media management, and content creation. These services can help improve your website’s visibility and drive traffic to your website.


  1. Read reviews and testimonials

Finally, when choosing a WordPress company, it’s important to read reviews and testimonials from their previous clients. Look for companies that have positive reviews and testimonials from their clients, as this is a good indication of the quality of their work and their customer service.

You can find reviews and testimonials on a company’s website, as well as on third-party review sites such as Yelp, Google, and Facebook.




Choosing the right WordPress company is an important decision that can have a significant impact on the success of your website. By defining your website needs, researching different companies, checking their portfolio, experience, and expertise, reviewing their pricing and packages, customer service, technical expertise, communication style, and additional services, and reading reviews and testimonials, you can find a company that meets your specific requirements and can help you build a professional-looking and functional website.


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WordPress is the world’s most popular content management system, powering over 35% of all websites. But this popularity also makes WordPress a prime target for hackers.


To protect your website from malicious attacks, it's important to be aware of the security issues and vulnerabilities that can affect WordPress.


If you have a WordPress website or are planning for WordPress website development, it is important that you keep the important issues in mind.


In this article, we are going to discuss 14 WordPress security issues and vulnerabilities that you should be aware of.


  1. Unsecured login credentials: It's important to choose strong and unique login credentials, including a username and password, to protect your WordPress site from unauthorized access.

  2. Unsecured theme or plugin vulnerabilities: WordPress themes and plugins can contain vulnerabilities that hackers can exploit to gain access to your site. It's important to regularly update your WordPress site and any installed themes and plugins to keep them secure.

  3. SQL injection attacks: These attacks target the database that stores all of your WordPress site's data, including posts, pages, and user information. To prevent SQL injection attacks, you can use WordPress security plugins that detect and block such attacks.

  4. Cross-site scripting (XSS) attacks: XSS attacks allow hackers to inject malicious code into your WordPress site, which can be used to steal sensitive information or redirect visitors to malicious websites.

  5. Unsecured file permissions: By default, WordPress has file permissions set to "0755" for directories and "0644" for files. If these file permissions are not set correctly, it can allow hackers to gain unauthorized access to your site.

  6. Malware infections: Malware is malicious software that can infect your WordPress site and cause damage or steal sensitive information. To prevent malware infections, you can use security plugins that scan your site for malware and remove any infections that are found.

  7. Phishing attacks: Phishing attacks are designed to trick you into revealing sensitive information, such as login credentials or financial information, by pretending to be a legitimate website or company. To prevent phishing attacks, you should be cautious about clicking on links and entering sensitive information on unfamiliar websites.

  8. DDoS attacks: DDoS attacks involve overwhelming a website with traffic from multiple sources, making it difficult or impossible for the site to function properly. To prevent DDoS attacks, you can use security plugins that detect and block such attacks.

  9. Brute force attacks: Brute force attacks involve using automated software to try to guess a website's login credentials by repeatedly trying different combinations of usernames and passwords. To prevent brute force attacks, you can use security plugins that block IP addresses that attempt multiple failed login attempts.

  10. Outdated software: Using outdated versions of WordPress, themes, or plugins can make your site vulnerable to security threats. It's important to regularly update all software on your WordPress site to ensure that it is secure.

  11. Unsecured hosting: Using an unsecured hosting provider can leave your WordPress site vulnerable to attacks. It's important to choose a hosting provider that takes security seriously and provides regular security updates.

  12. Unsecured network: If your WordPress site is accessed over an unsecured network, such as a public WiFi network, it can be vulnerable to attacks. To protect your site, you should always use a secure connection when accessing it.

  13. Unsecured server: If your WordPress site is hosted on an unsecured server, it can be vulnerable to attacks. It's important to choose a hosting provider that takes server security seriously and provides regular security updates.

  14. Unsecured backups: If your WordPress site's backups are not stored securely, they can be accessed by hackers and used to restore an older, compromised version of your site. To prevent this, it's important to store your backups in a secure location.




WordPress is an incredibly powerful content management system, but it also comes with its own set of security risks. It's important to stay up-to-date on the latest WordPress security issues and vulnerabilities and take steps to keep your site secure.


Hiring a professional WordPress maintenance company can ease off your problems.


By regularly updating your software, using security plugins, and utilizing secure hosting providers, you can help protect your WordPress site from potential security threats.


With the proper security measures in place, you can ensure that your WordPress site remains secure and protected.


This will give you peace of mind and keep your website running smoothly.


If you need any help securing your WordPress site, don't hesitate to contact a professional website security expert. They can provide tailored advice and implement the necessary measures to ensure your site is secure.

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Shopify is a powerful eCommerce platform that enables businesses of all sizes to sell online. With Shopify, businesses can create a professional online store quickly and easily, without the need for expensive web development or hosting fees.


Shopify integrates with popular payment providers, so businesses can start accepting payments immediately. Additionally, Shopify offers many features and tools to help businesses grow and succeed online.


With Shopify, businesses can:


- Create a professional online store

- Sell online with ease

- Accept payments quickly and easily

- Access a wide range of features and tools to help businesses grow and succeed online.


If you're looking for a platform to help you take your business to the next level, Shopify is a great option.


Tips to Make a New eCommerce website with Shopify


Here are a few tips to get you started with Shopify:


- Choose a Shopify plan that meets your needs. If you're just getting started, the Basic plan is a great option. There are many other plans available as your business grows.


- Select a domain name for your store. Your domain name is essential for branding and helping customers find your store online.


- Choose a Shopify theme that reflects your brand and style. There are many themes to choose from, so take some time to browse through them all. You can also purchase themes from third-party providers.


- Add your products to your store. Be sure to include high-quality photos and descriptions. Make sure to set up shipping and taxes for your products.


- Set up payment methods. Shopify integrates with many popular payment providers, so you can start accepting payments right away.


- Install apps and plugins to add more features and functionality to your store. There are many great options available, so take some time to explore what's available.


With Shopify, you can create a professional online store quickly and easily. Follow these tips to get started and you'll be on your way to success in no time.


How do I start selling on Shopify?


Selling on Shopify is easy. Sign up for a Shopify account, choose a plan, add your products, set up payment methods, and start selling.


Shopify plans start at $29 per month, and you can try Shopify for free with a 14-day trial. After that, you'll need to choose a plan to continue using Shopify.


To add products:


1. Go to the Products page in your Shopify admin.

2. Click Add product.

3. Enter a name, description, and price for your product.

4. Choose a type, vendor, and collection for your product.

5. If you want, add variants to your product (for example, size or color).

6. Save and continue.

7. Upload photos of your product.

8. Save and continue.

9. Choose when and where you want your product to be available.

10. Save and continue.

11. Set up shipping for your product.

12. Save and publish your changes.


Your product is now ready to sell! For more information on how to set up your store, check out Shopify's getting started guide.


We at 1Solutions, an eCommerce website development agency, have expertise in developing feature-rich and user-friendly Shopify stores. Our Shopify experts can help you set up your store and start selling online quickly and easily.


Get in touch with us today to learn more about our Shopify development services.